Product or service design and test
Welcome to the fifth step of the 4 Waves Go To Market Strategy Framework designed to help you build a robust go-to-market strategy. Today, I am happy to introduce you to the Product / Service Design...
View ArticleCo-creation in new product development – a case study of the global logistics...
In this post, I want to introduce you to a business case study on how global, logistics, oil and gas company leveraged co-creation and launched a new product cheaper and faster. I divided this post...
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New Product Development Walk-Through
Relevancy is the difference between the success and failure of your company. Your new products have to keep up with the pace of today’s marketplace in order to keep up with customer demands – not to...
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How to Become a Product Manager with No Schooling
Product management is a dynamic field that requires a lot of tenacity and grit, but not necessarily an advanced degree like an MBA. To succeed as a PM, you’ll need to have an entrepreneurial spirit...
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What digital product manager needs to know about the future of AI
Digital product manager orchestrates many functions that influence product development. They not only make decisions about what gets built but also affect the process of how it gets built and...
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I saw the company without a product strategy, and it failed
I don’t want to start this article with “what is the product strategy and why you should have one.” No, I don’t want to do this. There are as many product strategy definitions as queries that we feed...
View ArticleHow to measure the success of digital products?
There is no doubt – if you look after the product launch and growth, you need to know how the product is performing. Product metrics help you to see if the ball is rolling or not. There is a lot of...
View ArticleDoes the product manager’s personality matters to product management?
Product manager personality influences many different aspects, including team motivation, drive in solving vast challenges and communication standards. Digital product managers of the past focused on...
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How to convince your executives and get your product roadmap approval
Have you heard “we won’t finance the product roadmap,” and your product development process suddenly died? Do you wonder why you didn’t land funding for your fantastic product launch? Do you have a...
View ArticleHow to make sure user experience is in the room when management works on...
User experience often holds the most significant opportunity for product growth. The growth has many meanings; it can be a pool of registered users or the level of revenue that the product generates....
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How to Build the UItimate Go To Market Strategy
A Think With Google mobile marketing study showed that 90% of smartphone users are not sure about the specific brand they want to purchase at the outset of their online research. This is encouraging...
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How Product Manager gets machine learning skills, the self-starter way
More and more companies look for a Product Manager that specializes in building Artificial Intelligence products. Why? Well, Statista could be one source for a comprehensive answer. The research...
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Uber business model mechanics explained
Uber business model is one of the most prominent in the digital world. Investors, professors, entrepreneurs study the company moves and hope to grasp how the biggest ridesharing company brings value...
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IKEA digital initiatives that redesign the giant
Ikea digital initiatives are getting more and more speed. When you look at the changes the Swedish giant is implementing in its operations, you will quickly understand that the company aims high....
View ArticleTesla is not the first. Mercedes was the first autonomous car.
Germany was first in building a fully autonomous car, so we probably should be aware that Tesla is not the first company, which manufactures this type of vehicle. Decades before Google, Tesla and Uber...
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How is the insurance industry changing?
The insurance industry is in an exciting place right now. It is a calm time before the storm. There are multiple changes in the world, especially when it comes to artificial intelligence, which brings...
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ROI of Artificial Intelligence project – Key considerations for Executives
AI can fail you, and in a big way: by delivering results, which nobody cares about, or providing results only if you invest millions, which might not guarantee final success. Measuring the ROI of the...
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Artificial Intelligence For New Product Development
New product development (NPD) is designing and launching products to answer a market opportunity. AI for new product development has applications across various business sectors. In the automotive...
View ArticleGo to market strategy in the COVID era
Consumer beliefs and behaviors are changing fast. To keep up with—and perhaps even influence—those changes, companies must leverage deep consumer insights. These are internal changes, but they are...
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Go-To-Market (GTM) strategy examples for inspiration
Launching a new product or service (or entering a new market with the existing portfolio) isn’t obvious. How can you ensure that you’ll reach the right KPIs and achieve your business goals? For that...
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